Company News, New Products

New Custom Nail Color App

7-free formulations are drummed up on iPhones and Androids.

Consumers have the power to design their own unique color of high-performance, 7-Free nail polish using the new Alex|Tay Custom Nail Polish app. As consumers match the colors of their lives in the app for iPhone or Android, a new type of customized fashion accessory emerges. Paul Wolff, founder and CEO of Alex|Tay says, “It's as easy as snapping a picture, tapping a color, and creating your own custom, high-quality nail polish named to reflect your sense of humor, fashion or mood. ...

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